The competitiveness of keywords can vary depending on the industry and the specific keyword in question. Generally, more specific and niche keywords tend to be less competitive than broader, more general keywords. A keyword that is less competitive but still useful could be a long-tail keyword. Long-tail keywords are longer and more specific phrases that are less common but still specific to the topic and audience you're trying to reach. They generally have a lower search volume than shorter, more general keywords, but they also tend to have a higher conversion rate because they are more specific to the user's search query. For example, if you're running a website that sells handmade soap, instead of trying to rank for the general keyword "soap," you could try to rank for long-tail keywords such as "organic handmade soap," "vegan handmade soap," or "natural handmade soap." These longer keywords are less competitive and more specific